Internet wine sales is marginal but growing rapidly

By far the most common place to buy wine is in the supermarket/hypermarket. They account for around 50% of all sales (940 M 9l cases). On the other hand, growth in that segment is almost zero (surprisingly).

The second source to buy wine is in specialised wine shops, but those sell less half of the volume of supermarkets (400 M 9l cases) and this is also a stagnant market.

Internet sales are tiny but it is the only winner: the internet only accounts for less than 50 M 9lC but the growth is a phenomenal 20%. (Source: Euromonitor International, Global Wine: Challenges and Opportunities Facing the Wine Industry)

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