This blog has moved to a new location.

You can now read it on BKWine Magazine.

Please change your bookmarks and RSS feeds accordingly.

And do subscribe to our free wine newsletter, the BKWine Brief!

All info on our wine and food tours are now on

The glass bottle still reigns supreme, but alternatives grow faster

>> Wednesday, August 18, 2010

The glass bottle is used in 88% of all cases for packaging (“bottling”) wine, counted in the number of units. “Other packaging” only accounts for 12%. In the ‘other’ segment ‘liquid cartons’ dominates with well over half of the 12% that is not in glass.

Bag-in-box actually has less than 2% of the total market (again, in number of units), about the same share as PET-bottles (plastic).

Glass is, however, slowly loosing share: alternative packaging has a growth rate of 4.8% compared to only 1.7% for glass (CAGR estimate ’09-’14).

Looking at packaged volume (instead of units) the picture is a bit different: alternative packaging accounts for 17% and glass for 83%, and BiB is the biggest alternative packaging with almost half of the 17%.

(Source: Euromonitor International, Global Wine: Challenges and Opportunities Facing the Wine Industry)

Does the packaging influence your buying decisions?

Enhanced by Zemanta


Post a Comment

The blog has moved. Here is the new location: BKWine Magazine Blog.

  © Blogger template Webnolia by 2009

Back to TOP