>> Tuesday, April 12, 2011
It is not an exaggeration to say that Lavinia has revolutionised the wine shop scene in Paris. Their wine shop is very centrally located, close to Place de la Madeleine. There you can find 6000 wines and spirits (for comparison, three times as many as the Swedish monopoly Systembolaget offers). The shop extends over three levels with 1500 m2 surface. Around 2000 of the wines are non-French!
Lavinia has recently opened a new shop in Paris, this time in the business district La Defense. It is a much smaller shop, but still has 260 m2 and some 1000 references. There is even space for a small tapas restaurant where you can drink any wine from the shop at no extra charge (over shop prices). They also have a wide selections of wines by the glass, served in 3cl, 5cl or 10 cl portions. A must for a lunch time pause if you are in La Defense!
More facts about Lavinia: Lavinia France turned over some 13 million euro in 2010; the whole group 40 M euro, with 200 employees (49 in France). They have a wine club with 6000 members – the members account for 50% of the shop’s turnover. They have shops in Paris, Geneva, Barcelona, and Madrid, and franchises in Kiev and Odessa. http://www.lavinia.com/