The French catch the bag-in-box bug: 25% of wine sold in Bib

2.23 million litres of wine was sold in bag-in-box in the big retail chains in France in 2009. This represents 24.4% of the volume! It is an increase of 17.5% compared to 2008. Evidently the bib wines are getting more expensive: the value of sales reached 530 million euros which was an increase with 20%.

The figures include sales in “grandes surfaces” and excludes direct sales and specialised wine shops. Grandes Surfaces represent the majority of the sales though. (Source: La Vigne, France AgriMer)