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Born Digital Wine Awards shortlisting

>> Wednesday, May 04, 2011

Good news! We're shortlisted for the "Investigative" category for the 2010 Born Digital Wine Awards.

It's for a piece we wrote on what seems to be a wine importer that deliberately is disguising marketing and advertising as as journalism in what apparently is a  blatant effort to deceive consumers.

The article was titled "VinNet: Spännande ny nyhetssajt om vin? Eller olaglig marknadsföring?" (so it's in Swedish - but Google Translate works fine!), which means "VinNet: Exciting new news site on wine? Or illegal marketing?". it was originally published in our December 2010 newsletter.

There was a follow up article called "”Nyhetssajten” Vinnet: när saker inte är som de verkar. Eller är de? Journalistik eller reklam?", ("The 'News site' VinNet: When things are not as they seem. Or are they? Journalism or advertising?")

Now we're just waiting for the 18th of May when the winners will be announced!


ricardo May 04, 2011 10:41 PM  

Congrats for the nomination!

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