Born Digital Wine Awards shortlisting

Good news! We're shortlisted for the "Investigative" category for the 2010 Born Digital Wine Awards.

It's for a piece we wrote on what seems to be a wine importer that deliberately is disguising marketing and advertising as as journalism in what apparently is a  blatant effort to deceive consumers.

The article was titled "VinNet: Spännande ny nyhetssajt om vin? Eller olaglig marknadsföring?" (so it's in Swedish - but Google Translate works fine!), which means "VinNet: Exciting new news site on wine? Or illegal marketing?". it was originally published in our December 2010 newsletter.

There was a follow up article called "”Nyhetssajten” Vinnet: när saker inte är som de verkar. Eller är de? Journalistik eller reklam?", ("The 'News site' VinNet: When things are not as they seem. Or are they? Journalism or advertising?")

Now we're just waiting for the 18th of May when the winners will be announced!