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Wine tastes better in blue or red light

>> Friday, January 08, 2010

German researchers have concluded that wine tastes better (is perceived as tasting better? – a philosophical distinction perhaps) when tasted in light with a red or blue colour, compared to if the lighting is neutral white or green. They had the subjects taste wine in different coloured light and compared reactions. The colour also had other, more specific effects: Red light made the wine taste sweeter and fruitier. Red or green made the drinkers think the wine was more expensive (1 euro more on average) than white or green. Drinkers are warned of bar owners who try and manipulate guests’ perception with the colour of the light (no we’re not joking). All according to


winey brett January 08, 2010 10:31 AM  

So that's why wine always taste better in the red light district, even if it is very expensive!

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