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Why do it the simple way when you can make it complicated

>> Wednesday, July 04, 2007

bf15-396-9615The Swedish monopoly retailer Systembolaget (who also likes to take on a particularly responsible attitude when it thinks that the citizens are not quite up to it) has a project to introduce level indicators on Bag-in-Box wines so that the consumer can see how much is left in the plastic bag inside the box. Unfortunately, as they note in their latest newsletter “the proposals that have so far been presented have all incurred a substantial cost for the packaging”, but they continue their quest. Perhaps they don’t think that the consumers are willing to pay a substantial premium to get the gauge on the box. Which seems entirely reasonable, considering that you can check the level by simply lifting the box and feel its weight. For no extra cost. But why choose a simple solution?...


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