Wine and China

- - China invests in wine production and export
China is not a big wine producer today (only 4.3% of the world’s wine production) but they are putting a lot of effort into expanding the sector. There was recently an job ad looking for a winemaker from Bordeaux, they buy wine presses from Italy, and plan for more exports. Read more in the NZ Herald

- - California sees China as an interesting export market and not as a competitor
California could have felt threatened but instead they see China as an opportunity. Daniel Sumner from the University of California considers China to be an interesting export market, as he recently explained at a Californian wine strategy seminar. Read more at California Farm Bureau Federation

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