The new film Sideways leads to Boom in Santa Barbara

Sideways is the second film in a short time that has wine as a major theme. This time it is not so seriously intended though. It is more a comedy that takes place in Santa Barbara. The film has already won a Golden globe award and has been nominated for an Oscar. This has led to a boom in the tourism in Santa Barbara. Maybe an idea for the French wine industry: recruit Gerard Depardieu and Catherine Deneuve to make a film where they travel around French wine district and dine in nice country restaurants (with some serious story line behind it of course!). Maybe that could give an upswing in French wine sales?