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New Cru Bourgeois ”stamp” launched (4): Chateau la Tour de By renounces the Cru Bourgeois label

>> Thursday, November 04, 2010

The first reaction among the producers to the new Cru Bourgeois label has come quickly. According to a press release from Chateau la Tour de By ( they have been give the Cru Bourgeois stamp for their 2008 vintage (and they were classified as Cru Bourgeois Supérieur in 2002) but they have decided to renounce from using it and have chosen to (at least temporarily) leave l’Alliance.

Frédéric Le Clerc, who runs the chateau since 2005, says that the Cru Bourgeois label “no longer corresponds to a real quality”. In his view, the new system pushes the wine producers to produce wines that do not reflect a traditional respect for terroir. Instead it benefits producers of exceptionally concentrated and oaked wines that are not typical for the Médoc region. He sees it as something that will push the wine towards a uniform international style. Chateau la Tour de By is indeed a property with a good reputation and that they renounce the new system is interesting. What will the reaction be from the other producers? Already earlier this year some other producers pulled out (
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