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Another bright bottle idea?

>> Thursday, March 04, 2010

Dom Pérignon, the luxury champagne brand made by Moët & Chandon, i.e. the luxury products group LVMH, has launched a special packaging of the Dom Pérignon bottle for night clubs. It is called “lightskin” and for a reason. It is a tight fitting plastic cover that glows in the dark (maybe so that you can find the bottle in the dark corner of the club?). The glow emanates from light diodes embedded in the base of the “skin”. The packaging is not for sale in retail. The champagne is the same as in bottles without the green skin. On the other hand, it is probably of no real importance what’s inside the glass body in this case. A clear (shining?) win for form over contents…


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