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How to sell wine?

>> Monday, December 29, 2008

There are of course many ways, but sometimes you wonder over the imagination of the marketers. On prize winner contender is The Naked Winery (http://www.nakedwinery.com). Can there be any other motivation behind that name than just as a plain attention grabber? And what about some of their wines? Escort Pinot Gris (“a frivolous white perfect for any social occasion”?); Dominatrix Syrah (“feels like a stranglehold on your throat when you swallow”?); Penetration Cabernet (“not the most subtle wine”, no doubt made with plenty of skin contact); Missionary Cabernet (“ordinary, boring, and conventional”?). No doubt they bottle all their wines with screw cap. And with this we have given them all the attention that they were hoping for I imagine… Let us know about any other horrid examples in this category and we’ll publish them too.


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