The world’s most powerful brands

Drinks International, an English trade publication, has made a ranking of the world’s most powerful wine and spirits brands. Different factors have been combined to arrive at the ranking: brand perception, market share, price position etc. Here’s the ranking:

1. Smirnoff
2. Bacardi
3. Johnnie Walker
4. Martini
5. Stolichnaya
6. Hennessy
7. Jack Daniel’s
8. Absolut
9. Ballantine’s
10. Baileys