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World champion wine videos

>> Wednesday, December 01, 2010

Andreas Larsson, sommelier world champion, has become involved in many different projects since he won his title a few years ago. The latest we’ve seen is video wine tasting notes. Andreas tastes a wine and tells you what he thinks about it – on video. The people behind the project are the same who make Tasted Magazine, where Andreas also is a collaborator. There are more than 600 wine videos with Andreas they say (not sure about that though – if you search for “Bordeaux” there are only 20 results). But still, one has to have a fair bit of luck if the wine you are interested in should be on their list. The videos will also be used at the wine department of the two French supermarket chains Carrefour and Leclerc on interactive screens. Watch Andreas’ videos here:


ryan December 01, 2010 3:30 PM  

Bit dull...really don't see a point to these, do you?

Per and Britt, BKWine December 01, 2010 4:30 PM  

No, not really. A bit like looking at tasting notes. I guess if you are curious about a specific wine, and want someone's opinion about it it could be interesting. A bit like Michale Broadbent's books (but on a different level :-).

But if used in-store perhaps they can work. But are people really stop and look on a screen in an aisle if they want to buy wines like that (=expensive!)?

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