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Wine buying preferences charted by Twenga

>> Monday, October 12, 2009

The price comparison search engine Twenga has analysed how their visitors search for wine in different countries. Here are some statistics:

- France: 86% of searches are for French wine
- Italy: 52% are for Italian wine, 43% for French
- Spain: 50% are for Spanish wines, 24% for French and 13% for Italian
- Germany: 40% are for French wine, 27% for Italian, and only 11% for German
- Great Britain: 64% French, 20% Italian

Some more details by country:

Top ten searches in the UK:
- Bordeaux
- Bourgogne (French Burgundy)
- Champagne
- Vallée du Rhône
- Loire
- Languedoc Roussillon
- Spanish Rioja
- French sparkling wine
- Italian Barolo
- Pinot Grigio Italy

Top ten searches in France:
- Bordeaux
- Bourgogne (French Burgundy)
- Champagne
- Vallee du Rhône
- Loire
- French sparkling wine
- Languedoc Roussillon
- Alsace
- Provence
- Jura

Top ten searches in Italy for Italian wines:
- Barolo
- Pinot Grigio
- Chianti Classico
- Amarone
- Nero d'Avola
- Syrah
- Gavi
- Marsala
- Prosecco di Valdobbiadene
- Montepulciano d'Abruzzo

Top ten in Spain for Spanish wines:
- Rioja
- Albarino
- Cava
- Crianza
- Jerez
- Rueda
- Ribeira sacra
- Ribera del duero
- Penedes
- Tempranillo

Top six in Germany for German wines:
- spatburgunder
- deutscher riesling
- dornfelder
- grauburgunder
- scheurebe
- weissburgunder

Evidently French don’t drink much else than French wine, Italians and Spanish are a little more adventurous, Germans don’t seem to particularly like German wines, and English wine drinkers are very conservative. More info on the Twenga blog


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