This month’s marketing gimmick: the cat in the egg

We recently discovered a wine from Côtes du Ventoux (recently renamed AOC Ventoux) called Chat-en-Oeuf, which obviously is a lame attempt to bask in the glory of Châteauneuf-du-Pape. A few years ago there was a big row over a South African wine producer making Goats do Roam and Goat Roti (Côtes du Rhône and Côte Rôtie, of course). French authorities protested and tried to stop the wines from coming to Europe. So, now it is a French producer who tries the same cheap trick. What will the authorities do now? Can one assume that the wine is lacking as much in individuality and own identity as the name indicates?

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