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Pernod Ricard to sell wine assets?

>> Tuesday, August 26, 2008

According to a report in the Financial Times, Pernod Ricard plans to sell large portions of its wine portfolio in a streamlining of its brands following its acquisition of the Swedish wine and spirits company V&S Vin & Sprit (including the Absolut vodka brand). Also the very long standing and traditional own-label cognac called Grönstedts is expected to be sold. However, analysts expect that PR will keep its Australian wine brand Jacobs Creek. Financial Times and Vitisphere.com


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