Bordeaux primeurs 2007 finds a tough market

The primeur season for the Bordeaux 2007s has ended and it seems to be, just like our summer weather, with a lot of clouds in the sky. The international market is notably less interested in the wines this year. Or at least, the reaction seems to be “it’s too expensive”. It is most of all the UK and the US markets that have lost interest (and that’s two big markets!). Even if the prices have gone down compared to last year (between 5% and 40%) the level is considered too high. But then one can keep in mind the fantastic prise hikes we have seen over the preceding years. The demand is a bit better from Japan, Switzerland and Belgium, and in particular from the French supermarket chains, but hardly enough to compensate for the UK and the US. Read more on Bloomberg and on AFP.

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