54% market share for the Swedish monopoly

Systembolaget, the Swedish retail monopoly, announced in its latest newsletter that their market share in Sweden is growing (of course, ‘monopoly’ does not quite mean monopoly). Systembolaget now provides 54% of all alcohol that Swedes consume, up from a low of 48% in 2004. The market share of spirits was 39% (up from 36%). In other words, 61% of all spirit consumed in Sweden does not come from Systembolaget. The market share for wine is 74%. It must be a challenge being tasked with being the tool for moderating Swede’s consumption when half of the consumption come from other sources.

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