Sex sells – even wine?

Perhaps not something that would catch on with most marketeers (and certainly not the advertising regulators) in Europe. But a South African wine producer has launched a campaign featuring lightly clad (actually, not at all) women and men (mostly women). The ads have been used in the South African magazine Food & Home Entertaining and at a wine fair. In South Africa the campaign has been well received according to the winery, Avondale, who uses as a slogan “Wines approved by mother nature”. Perhaps a way to emphasise the natural (naturist?) aspect of their wines? wine.co.za and Avondale

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