Alcohol consumption increases more in Sweden than in other countries: +12% (or +30% according to the FT ad)

Statistics from the OECD shows that Sweden is the country where alcohol consumption has increased the most (2000-2003). The survey covers 30 countries. Most successful in decreasing consumption, according to the stats, are Slovakia, Portugal, Italy, Mexico and Ireland where consumption has decreased with between 5% and 15%. Perhaps this could make one think of which type of alcohol policy seems to be effective? Here's some background data.