South African wines grow in popularity in Sweden, reaches 16% market share

Imports to Sweden of South African wines grew by 35% over the first 8 months (compared to the same period last year). According to Wines of South Africa (Wosa) they now have a 16% market share, on par with the market leader Spain and ahead of Italy (15.5%) and Australia (11%). Madeleine Stenwreth, purchasing manager at the monopoly retailer Systembolaget in Sweden, said, according to the Sunday Times (SA) that Swedes buy more and more South African wines because of the value for money they offered. Read more in the Sunday Times (SA).