Bordeaux Oxygène – a new, youthful initiative in Bordeaux

“We don’t want to hear another word about the crisis in Bordeaux!” The phrase comes from Sylvie Courcelle from Château Thieuley, a Bordeaux Supérieur estate. She and 17 other young Bordeaux producers, all around 27-35 years old, recently unveiled their new initiative called Bordeaux Oxygène. The purpose is to show to the world that there is a lot of dynamism in Bordeaux, that Bordeaux is not just a place with stuffy old men, and that, yes, it can be young and trendy to drink Bordeaux wine. “But it’s not a revolution” underlines Florence Lagragette of Château Loudenne in Médoc, “We want to stay with traditions, but there is a need for new ideas, willingness to progress and above all, Bordeaux needs to become better at communications and marketing”. (Photo: Benoit Trocard, President, Bordeaux Oxygene)

Bordeaux Oxygène has the following members:

• Juliette Bécot, Château Joanin Bécot, Côtes de Castillon
• Jean-Jacques Bonnie and Séverine Bonnie, Château Malartic-Lagravière, Pessac-Léognan
• Jean-Baptiste Bourotte, Clos du Clocher, Château Bonalgue, Pomerol
• Alice Cathiard-Tourbier, Château Smith Haut Lafitte, Pessac-Léognan
• Mathieu Chadronnier, Château Marsau, Côtes de Francs
• Matthieu Cuvelier, Château Clos Fourtet, Saint Emilion 1er Grand Cru Classé
• Marie and Sylvie Courselle, Château Thieuley, Bordeaux Supérieur
• Coralie de Boüard, Château Angélus, Saint Emilion 1er Grand Cru Classé
• Basaline Despagne – Thibault Despagne, Château Tour de Mirambeau, Bordeaux Supérieur
• Erwan Flageul, Château Brillette, Moulis-en-Médoc
• Caroline Frey, Château La Lagune, Haut-Médoc Grand Cru Classé
• Eloïse Heeter-Tari, Château Nairac, Sauternes Cru Classé
• Edouard Labruyère, Château Rouget, Pomerol
• Florence Lafragette, Château Loudenne, Médoc
• Jean-Christophe Mau, Château Preuillac, Médoc
• Jean-Antoine Nony, Château Grand Mayne, Saint Emilion Grand Cru Classé
• Stéphanie Rolland-Lesage, Château Le Bon Pasteur, Pomerol
• Jérôme Tourbier, Les Sources de Caudalie – Hôtel, Restaurant, SPA
• Benoit Trocard, Clos Dubreuil, Saint Emilion Grand Cru, Clos de la Vieille Eglise, Pomerol

What do you think? Comment on this in the blog.

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