Bordeaux gets new boss

Georges Haushalter has been named new President of CIVB, the producers’ marketing and promotion as well as co-ordination organisation in Bordeaux. CIVB is a very powerful and influential organisation in the wine world. They have a multi million budget for information and marketing world wide and have a great influence over what happens in Bordeaux. Haushalter is managing director of a négociant company in Bordeaux called Compagnie Médocaine des Grands Crus. He replaces Alain Vironneau, who was an independent grower. It is tradition that the post alternates between the négoce and producers. BKWine had a while back the opportunity to do an interview with Haushalter and Vironneau that you can watch on BKWine TV: CIVB in Bordeaux on BKWine TV Part 1 and CIVB in Bordeaux on BKWine TV Part 2.

Related articles by Zemanta

• CIVB to Reduce Basic Bordeaux Production (cellarblog.org)