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The wonderful world of search engines – Austrian wines and revengeful elephants

>> Wednesday, September 02, 2009

What’s the link between angry elephants and wines from Austria? Search engines (and primarily Google) influence much of what we do these days. But sometimes one wonders how it all works. If you watch a video on YouTube you will get a few recommendations, generated by the search engine, for other related videos you might want to watch. If you watch our interview with Weingut Emmerich Knoll in Wachau in Austria you get a list of related videos with various other wine videos and … one called Revenge of the Elephants about wild elephants, wilder than usual, who intentionally murders rhinoceros (the recommendations vary with when and where you are so you might not get the same). What’s the link? We have no idea.

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