”Hooray, sales are going down”, says champagne

Sales of champagne fell by 5% in 2008. “The fall is a good thing: our purpose was to decrease sales by 2% at the start of 2008. Hopefully grape growers can stop increasing their prices and Champagne pricing will be more stable” Ghislain de Mongolfier, co-president of CIVC, the powerful champagne house organisation, according to Decanter.com. Thanks to price increases it is expected that the value of the sales will remain unchanged for 2008 in spite of the volume decline. Is this not a touch too much of a rosy after-construction, or “embarrass de richesse”? Decanter.com

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