The wine trade doesn’t care about younger consumers?

Wine X is, or was, a wine magazine for “young adults, the Generation X. Wine X has now folded, well, been forced to close down. According to the founder and editor, Darryl Roberts, they had to close mainly because of lack of interest in the wine trade for the younger generation. Is the trade not really interested in attracting younger consumers to wine? Could it be so that the margins are higher on alcopops and spirits and the trade prefers to keep younger drinkers on that? decanter.com