New organisation for Languedoc-Roussillon promotion

The collaboration between the different wine regions in southern France is being reinforced. This is no doubt due to the increasing international competition and a desire to pool resources. And it may also be a good idea to have more collaboration rather than competition in face of the international market. So, “Inter Sud de France” has just been created (“Inter” is the trend word in French wine producers’ organisations these days – making reference to the term “interproffessionel”, i.e. producers’ association). Inter Sud de France is the result of the merger of CIVL (Languedoc), CIVR (Roussillon), Inter’Oc and Anivit. It will represent a total production of some 15 million hectolitres, which is about the same as the total production of Argentina.