New wine magazine launched #2: Palate Press

An interesting initiative: Palate Press. It is an entirely internet based “magazine” that works like a collaborative project. The articles are written by a group of wine bloggers. “By harnessing the power of the internet […] we are able to have an ‘on the scene reporter’ at every wine-related event on the globe” they say in their introduction, not without a certain (unintended?) hyperbole. What their business model is is not quite clear. Advertising revenue perhaps? And on the other side paying fees to the journalists? Read it here: http://palatepress.com/