Bordeaux facts

Facts and figures on Bordeaux

• 34% of all Bordeaux goes on export, 66% goes down in France
• Exports decreased with 7% in 2008 to reach 1.8 Mhl. 1998 was record year with 2.5 Mhl exported.
• Exports to Europe shrunk with 12% while ROW was stable
• The biggest export markets (in value):
  -United Kingdom
  -USA
  -Switzerland
  -Belgium
  -Germany
  -Japan
  -Hong Kong
  -Canada
  -China
  -The Netherlands
• Germany and the Netherlands buy cheap wines, Switzerland and Hong Kong (and to some extend USA and the UK) go for quality (or at least higher prices)
• Virtually all markets in Europe show decreasing sales. USA and Canada are relatively stable while some markets in Asia expand.
• China has arrived as a buyer with a bang: +60% in 2008 and it is now the 8th market in volume up from virtually nothing five years ago.
• 85% of exports are red wine; only 15% is white wine.