The world’s most powerful brands

The magazine The Drinks Business makes a yearly review of the world’s most powerful brands, weighing in things like brand recognition as well as sales volumes. Here are this year’s top 10 brands.

- Smirnoff
- Bacardi
- Johnnie Walker
- Martini
- Stolichnaya
- Hennessy
- Absolut
- Jack Daniel’s
- Chivas Regal

And here’s “the wine list”, the list of the top ten wine brands (overall ranking in parenthesis)

- Gallo (17)
- Hardys (21)
- Concha y Toro (24)
- Robert Mondavi (36)
- Yellowtail (43)
- Jacob’s Creek (47)
- Lindemans (50)
- Sutter Home (56)
- Blossom Hill (65)
- Rosemount (80)

One can perhaps note that none of the wine brands originate in Europe, although Jacob’s Creek is owned by the French company Pernod Ricard.