Feminine wine?

Marketing ploy? For sure. But we find it quite interesting how people try and be creative to stand out a bit from the crowd, so we’re glad to offer these ‘ployers’ some space in the Brief. For the international women’s day Yvon Mau, a big Bordeaux négociant, assembled a jury of women wine personalities (sommeliers, oenologists, writers,…). The task of t his all-female jury was to select wine for a new cuvée that Mau will launch called “Premius au Féminin”. We have not tasted the wine unfortunately, but at least Mau (Jean-François, the current generation) seems to be enjoying himself at the centre of the jury. Who knows, next year BKWine might even get to participate in the selection…?

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